Thoughts and Curation Blog.

Nov 20

How to Get Customers to Open Your Emails

By Boyd Wason Form or Function 0 Comments Click here to read/write comments

An email marketing campaign can be extremely effective, giving you the opportunity to make your message available to thousands of subscribers with a few easy clicks. That is, of course, if they can be bothered to open your emails.

One of the biggest challenges in email marketing is not only crafting an interesting piece of content worthy of distribution but doing so in a way that will make sure your emails are read rather than sent straight to the ‘spam box’. By taking the time to tailor your messages to each reader and create a personal feel many business emails lack, you can do your best to make sure your emails aren't just received, but opened and enjoyed as well.

Read More
Nov 13

3 Ways to Optimise Your Blog for Search Engines

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments


Your content plays a huge role in your business' success, helping you expand your reach and enhancing your visibility on the Internet. Many companies employ various optimisation techniques, but with the changing algorithms running the world's biggest search engines, staying ahead of the curve can be essential to drawing in your target audience. If your current blogging strategies aren't bringing in the leads you're looking for, it may be time to expand your reach and put extra effort into your blogs search engine optimisation ambitions. 

Read More
Nov 06

Top 10 Takeaways from the Latest Marketing Automation Research

By Boyd Wason World Gone Digital 3 Comments Click here to read/write comments

In the last 6 weeks, two of the biggest names in marketing automation have published reports on the state of Content Marketing in this part of the world. First came the State of Digital Marketing in Australia and New Zealand promoted by Marketo, followed a couple of weeks later by HubSpot's annual State of Inbound, which for the first time reported data on Australia and New Zealand. To save you the time of having to read through over 130 pages of research, we've summarised the key take-outs for you in this article.

Both reports emphasise the importance of technology in marketing today, and how switched-on marketers are developing programmes and leveraging technology to achieve a variety of marketing objectives. This is witnessed in the Econsultancy Report, where almost all respondents were in unanimous agreement (96%) that ‘a good understanding of marketing technology is critical for senior marketing leaders’.

Read More
Oct 30

Sustainable Blogging

By Boyd Wason Form or Function 0 Comments Click here to read/write comments


Blogging is a very powerful marketing tool, offering an incredible opportunity for lead generation and conversion. Just because the opportunity presents itself, however, does not mean all companies are taking advantage of it. Unfortunately, too many business blogs are failing to perform effectively, with new content falling flat and web traffic dwindling. Creating a sustainable blogging strategy may not be on your radar, but if your blog isn't converting leads like it used to, it may be time to take a step back and evaluate what you can do to attract traffic back to your content.

Read More
Sep 28

How to double your lead generation by optimising your blog

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

How Can a Blog be Used in Lead Generation?

The growing popularity of content marketing has made marketing blogs one of the most powerful tools in the digital marketing toolbox - the fact is, businesses with blogs attract far more visitors than businesses without blogs.

The marketing blog brings in visitors from organic search and other digital channels used to promote content, such as Social Media. When blog content is useful and informative it builds trust and credibility. This makes the readers open to engaging in more content, which is capitalised on using Calls to Action (CTA's) that sit along side each blog post. These strategically placed CTA's are designed to be highly relevant to where potential customers are in their buyers journey.

Read More
Aug 31

How to decide what content formats work best for lead generation

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

Video. eBook. Infographic. White paper. Blog article. Report. Webinar….with so many content types and channels available, it can be a challenge to pick the right format that will work to not only engage your personas, but actually deliver on your hard objectives – lead generation. 

Choosing the right format to deliver your content…depends. It depends on who your target persona is for that piece of content and at what stage in their buyers journey they’re at. The key is to use your understanding of the journey your personas take, to find out the type of content that they love to consume, and then give it to them.

Read More
Aug 10

The State of Content Marketing in New Zealand

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

Marketing trends ebb and flow with technology, providing new and unique ways for companies to target audiences. From newspaper print ads to today's digital media channels, the ways in which advertisers work to generate leads and convert them into revenue can vary greatly due to numerous factors, from location to industry standards. While New Zealand's role in the content marketing field may be in its infancy, more and more marketers are seeing the potential in a strategy that is proving highly successful internationally.

Read More
Jul 16

Masters of the Inbound World

By Susanne Johnson Insider 0 Comments Click here to read/write comments

Excellent news from the world of Inbound at Done by Friday. The Content Marketing team of Sonia Slattery, Boyd Wason, Susanne Johnson and Scott Wheeler have now all achieved relevant individual HubSpot certifications.

Read More
Jul 06

Content Marketing's Secret Weapon - Social Media

By Boyd Wason Form or Function, Get Stuff Done 0 Comments Click here to read/write comments


When you think of social media, lead generation is probably the last thing that springs to mind. However, it shouldn’t be and here's why…

According to a recent study, 46% of people use social media when making a purchase, and 77% of B2C and 43% of B2B marketers have acquired customers through Facebook alone.

Read More
Jul 01

Auckland Kiwi HUG - 16th July 2015

By Boyd Wason Insider 0 Comments Click here to read/write comments

Great to see everyone at the recent Kiwi HUG. We hope you were able to take away at least one idea you could use in your content marketing programme.

Read More
New Call-to-action
Download your free eBook