Done by Friday Thoughts and Curation Blog

Dec 10

Top 5 Content Marketing Tips of 2014

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

Content-Marketing-Performance

Over the year we've looked at a lot of techniques to improvesales lead generation and tested many tactics in campaigns we've run.  Here are our top 5 Content Marketing tips from 2014 ...

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Dec 03

Done by Friday joins MA Experts to support Content Marketing NZ

By Boyd Wason Insider 0 Comments Click here to read/write comments

Done by Friday has joined the Marketing Association’s panel of industry experts to help progress Content Marketing best practice in New Zealand.

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Dec 01

Two Words ‘Content Marketing’

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

Search for the ‘top marketing trends of 2014’ in Google you’ll find Content Marketing at the top of almost all the lists.

And for good reason. Over the last few years, smart marketers have been fine-tuning some incredibly clever Content Marketing strategies. And their Content Marketing programmes have been producing the types of results management like the most – sales leads, improved ROI and greater customer loyalty. Word’s got out and investment’s going in.

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Nov 27

The Power of Video Content

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

Video can be an extreamely effective content tool, but too often the focus on making the video overshadows the marketing. Here’s 3 things to consider when making and marketing video content.

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Nov 10

Taylor Swift, Spotify, and Clever Content

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

In 32 Proven Content Marketing Tips, Tricks and Ideas we wrote about Newsjacking.  

Here's a great article from Marc Cowlin writing for This Moment about how Spotify took advantage of the less than positive news that Taylor had withdrawn from not just Spofity, but a number of other streaming music services.  

I did a little further digging of my own and found that Pandora have negotiated an agreement with Swift's record label to play her music - look forward to seeing how Pandora shake up Social Media with some newsjacketing of their own.
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Oct 21

Content Is Not King

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

In pursuing the thinking that ‘Content is King’ you could end up wearing The Emperor’s New Clothes.

Brands have been persuaded by advertising and SEO experts that content is the latest and greatest silver bullet, so they’ve created the best new content outfits they can afford. Problem is, in today’s digital world consumers often never see the content, no matter how flash it is, if it hasn’t been developed as part of a well thought-out content marketing strategy.

The ‘Content is King’ approach uses a traditional mass-market advertising development process. A ‘big idea’ is developed which is used to create a piece of clever content, then a media company places it where it will disrupt the consumer the most. While this approach can achieve traditional results, it usually fails to achieve the key goal of a good content marketing strategy - measurable sales conversions.

Individual pieces of content aren’t ‘King’. But smart, sound content marketing strategies are, and they will deliver on the promise of marketing riches if approached the right way.

Content is better thought of like a gift. To buy someone the perfect gift requires careful thought and consideration. You have to know the person well and understand their likes and dislikes. While we intuitively do this for people we know, we need to work a little harder to get it right for the range of different consumer segments a business may have. The place to start is with the huge range of consumer data available to most businesses including: web traffic analytics; email reporting data; social media reporting; CRM data; customer surveys; public records; etc. When this information is combined with market knowledge, comprehensive profiles of key consumer segments and their habits and behaviours can be developed.

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Oct 18

Done by Friday is now a HubSpot Certified Agency Partner

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

Done by Friday has joined HubSpot as a Certified Agency Partner.

HubSpot is the world’s leading inbound marketing and sales platform and works hand-in-hand with Agency Partners to provide inbound software, services, and support.

“Engaging consumers and leading them along the path to purchase to a point of sale has always been at the heart of the digital marketing work we do. So the opportunity to work with the world’s leading inbound marketing platform provider strengthens our ability to devise and quickly deploy inbound and content programmes,” said Boyd Wason, Managing Director at Done by Friday.

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Oct 17

Top 7 Content Marketing Trends

By Scott Wheeler World Gone Digital 0 Comments Click here to read/write comments

Jayson de Mers makes some very good points in this article on forbes.com with his list of the top 7 Content Marketing trends.

The statistic that stood out the most for me was that 91% of B2B marketers in the US are now using content marketing - up from 60% only a year ago. I think he's correct when he puts some of this down to marketers bringing disparate elements already in use in their marketing activity (such as sales generation and social media), together under a content marketing plan or strategy. I also think he's on the money with his comments, in particular the quote from HubSpot about marketing automation not being a 'once and done' proposition.

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Aug 27

Making Sense of Digital Marketing Complexity

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

The biggest barrier to improving the performance of most digital marketing programmes or platforms is complexity. And the best results are usually achieved when you simplify things.

So how do you overcome the barrier of complexity and improve performance?
The first step is to identify what areas can be simplified. Over the last 20 years we’ve been fortunate enough to work with a range of businesses on projects large and small. In our experience complexity seems to raise its ugly head at 3 key points on the path to purchase. These are areas where digital is used to interact with consumers. And rather than being the nirvana it’s promised to be, digital is often creating the complexity rather than making things easier.

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Aug 24

Demystifying APIs - simple as, as simple does.

By Scott Wheeler Get Stuff Done 0 Comments Click here to read/write comments

Think of APIs as the ‘neutrons’ of the digital world.

In very simple terms they allow businesses and people to connect their digital platforms and activities with other existing digital platforms and activities, without re-inventing the wheel every time. Facebook ‘share’ is an example of a simple API that everyone will be familiar with.

APIs made today’s generation of computing via smart phones possible. I’m sharing this article by ‘apievangelist.com’ firstly to help demystify APIs, but primarily to highlight how important it is to get APIs working correctly to deliver the right user experiences.

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