Thoughts and Curation Blog

Mar 16

HubSpot vs CMS – what can HubSpot do that a CMS can’t?

By Sonia Slattery Form or Function 0 Comments Click here to read/write comments

 

We have the privelge of meeting many talented marketers who just want to get on with the job of doing Content Marketing. To help them communicate to their internal stakeholders what HubSpot can do compared to their existing website CMS, we've prepared this article. Hope it helps!

 

Read More
Mar 06

Done by Friday steps up with HubSpot Certification

By Boyd Wason Insider 0 Comments Click here to read/write comments

Done by Friday has received HubSpot Certification.
HubSpot Certification requires partners to undergo an extensive 17 module training course, sit a 90 minute written exam and pass a practicum covering all areas of inbound marketing best practise on the HubSpot platform.

HubSpot is the world’s leading inbound marketing and sales platform and works hand-in-hand with Agency Partners, like Done by Friday, to provide inbound software, services and support.

“We're pleased that we've achieved certification. It's another milestone in the development of our inbound marketing expertise and the growth of the agency. Our goal is to be the leading Content Marketing agency in New Zealand and we'll continue to invest in training and expertise to achieve this,” said Boyd Wason, Managing Director at Done by Friday.

Read More
Feb 20

How to hire a Content Marketing Agency

By Boyd Wason World Gone Digital, Get Stuff Done 0 Comments Click here to read/write comments

How-to-hire-a-content-marketing-agency

It’s clear — smart companies are adapting in a world gone digital and shifting their marketing spend to where buyers are doing their research and discovery — online. It’s just common sense when 79% of shoppers are spending at least 50% of their shopping time researching products online.

However, most New Zealand businesses don’t have the time and resources required to up-skill people on Content Marketing must-haves and to develop a co-ordinated approach across disparate digital channels. Smart NZ companies are turning to agencies for help - but there's agencies, and there's agencies who 'get' Content Marketing. How can you tell the difference and choose the right Content Marketing agency for your business?

Read More
Feb 20

Persona Power

By Sonia Slattery Get Stuff Done 0 Comments Click here to read/write comments

Power-of-Personas

Here at DBF we’ve used personas for many years to help us design digital campaigns that resonate with the target audience. Now, helping our clients understand and develop personas is a vital first step in developing their Content Marketing strategy. So, what exactly is a persona? How does it aid the creation of relevant content? And how do you create personas? Read on and don't forget to download our free Persona Template.

Read More
Feb 16

Content Marketing brings Sexy back for Email

By Sonia Slattery World Gone Digital, Get Stuff Done 0 Comments Click here to read/write comments

 

Email is back – and sexier than ever. Always a solid performer, a well executed email marketing programme has, in recent years, been pushed aside by its 'cooler' social media counterparts. But with Content Marketing in the house, email is back in the bedroom - so be ready for some new moves.

Armed with a persona-centric view of your marketing database, a good content marketing platform and a few new tricks, you'll be swinging from the chandeliers in no time (that is, driving more sales leads for your business!).

Read More
Feb 05

Social Media, Cats and Content Marketing

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

I'm sure you appreciate that social media is for more than just liking funny cat pictures or tweeting what someone said on TV. Recently we’ve come across a number of businesses that are struggling to see how they can harness the power of Social Media, that is until we’ve shown them how it use it to generate leads as part of a Content Marketing programme.

Read More
Feb 02

6 SOCIAL MEDIA TACTICS to start doing today to build your brand

By Sonia Slattery Get Stuff Done 0 Comments Click here to read/write comments

 

You’re bound to have heard numberous strategies and theories about how to build a social media following for brands - content is king, it’s a two-way conversation, don’t be salesy - maybe you’ve even read chapter 29 in our eBook – 32 Proven Content Marketing Tips, Tricks and Ideas

These strategies are all correct, but how do you turn these ideas into practise? Here are a few tactics you can start implementing today to build upon these fundamental strategies. 

Read More
Dec 10

Top 5 Content Marketing Tips of 2014

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

Content-Marketing-Performance

Over the year we've looked at a lot of techniques to improvesales lead generation and tested many tactics in campaigns we've run.  Here are our top 5 Content Marketing tips from 2014 ...

Read More
Dec 03

Done by Friday joins MA Experts to support Content Marketing NZ

By Boyd Wason Insider 0 Comments Click here to read/write comments

Done by Friday has joined the Marketing Association’s panel of industry experts to help progress Content Marketing best practice in New Zealand.

Read More
Dec 01

Two Words ‘Content Marketing’

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

Search for the ‘top marketing trends of 2014’ in Google you’ll find Content Marketing at the top of almost all the lists.

And for good reason. Over the last few years, smart marketers have been fine-tuning some incredibly clever Content Marketing strategies. And their Content Marketing programmes have been producing the types of results management like the most – sales leads, improved ROI and greater customer loyalty. Word’s got out and investment’s going in.

Read More
Download your free eBook
Buyer Personas

SUBSCRIBE TO OUR NEWSLETTER.