Done by Friday Thoughts and Curation Blog

Feb 20

How to hire a Content Marketing Agency

By Boyd Wason World Gone Digital, Get Stuff Done 0 Comments Click here to read/write comments

How-to-hire-a-content-marketing-agency

Content Marketing’s effectiveness is undeniable. The ROI an organisation experiences when it transfers its marketing investment from outbound to inbound is well documented. But in case you missed the recent research, here are a couple of stats to remind you why Content Marketing has become a marketers ‘go to’ strategy and how big the shift to inbound is.

Read More
Feb 20

Persona Power

By Sonia Slattery Get Stuff Done 0 Comments Click here to read/write comments

Power-of-Personas

Here at DBF we’ve used personas for many years to help us design digital campaigns that resonate with the target audience. Now, helping our clients understand and develop personas is a vital first step in developing their Content Marketing strategy. So, what exactly is a persona? How does it aid the creation of relevant content? And how do you create personas? Read on and don't forget to download our free Persona Template.

Read More
Feb 16

Content Marketing brings Sexy back for Email

By Sonia Slattery World Gone Digital, Get Stuff Done 0 Comments Click here to read/write comments

 

Email is back – and sexier than ever. Always a solid performer, a well executed email marketing programme has, in recent years, been pushed aside by its 'cooler' social media counterparts. But with Content Marketing in the house, email is back in the bedroom - so be ready for some new moves.

Armed with a persona-centric view of your marketing database, a good content marketing platform and a few new tricks, you'll be swinging from the chandeliers in no time (that is, driving more sales leads for your business!).

Read More
Feb 05

Social Media, Cats and Content Marketing

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

I'm sure you appreciate that social media is for more than just liking funny cat pictures or tweeting what someone said on TV. Recently we’ve come across a number of businesses that are struggling to see how they can harness the power of Social Media, that is until we’ve shown them how it use it to generate leads as part of a Content Marketing programme.

Read More
Feb 02

6 SOCIAL MEDIA TACTICS to start doing today to build your brand

By Sonia Slattery Get Stuff Done 0 Comments Click here to read/write comments

 

You’re bound to have heard numberous strategies and theories about how to build a social media following for brands - content is king, it’s a two-way conversation, don’t be salesy - maybe you’ve even read chapter 29 in our eBook – 32 Proven Content Marketing Tips, Tricks and Ideas

These strategies are all correct, but how do you turn these ideas into practise? Here are a few tactics you can start implementing today to build upon these fundamental strategies. 

Read More
Dec 10

Top 5 Content Marketing Tips of 2014

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

Content-Marketing-Performance

Over the year we've looked at a lot of techniques to improvesales lead generation and tested many tactics in campaigns we've run.  Here are our top 5 Content Marketing tips from 2014 ...

Read More
Dec 03

Done by Friday joins MA Experts to support Content Marketing NZ

By Boyd Wason Insider 0 Comments Click here to read/write comments

Done by Friday has joined the Marketing Association’s panel of industry experts to help progress Content Marketing best practice in New Zealand.

Read More
Dec 01

Two Words ‘Content Marketing’

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

Search for the ‘top marketing trends of 2014’ in Google you’ll find Content Marketing at the top of almost all the lists.

And for good reason. Over the last few years, smart marketers have been fine-tuning some incredibly clever Content Marketing strategies. And their Content Marketing programmes have been producing the types of results management like the most – sales leads, improved ROI and greater customer loyalty. Word’s got out and investment’s going in.

Read More
Nov 27

The Power of Video Content

By Boyd Wason Get Stuff Done 0 Comments Click here to read/write comments

Video can be an extreamely effective content tool, but too often the focus on making the video overshadows the marketing. Here’s 3 things to consider when making and marketing video content.

Read More
Nov 10

Taylor Swift, Spotify, and Clever Content

By Boyd Wason World Gone Digital 0 Comments Click here to read/write comments

In 32 Proven Content Marketing Tips, Tricks and Ideas we wrote about Newsjacking.  

Here's a great article from Marc Cowlin writing for This Moment about how Spotify took advantage of the less than positive news that Taylor had withdrawn from not just Spofity, but a number of other streaming music services.  

I did a little further digging of my own and found that Pandora have negotiated an agreement with Swift's record label to play her music - look forward to seeing how Pandora shake up Social Media with some newsjacketing of their own.
Read More
Download your free eBook
Buyer Personas

SUBSCRIBE TO OUR NEWSLETTER.